Getting Organized with INTERSOG
Like any busy bee can attest, staying organized is crucial to an over-booked, caffeine-induced modern lifestyle. Well, thank goodness for apps—calendar apps, to-do list apps and productivity apps of all sorts come to the rescue when trying to manage a hectic schedule.
While you may think all organizational apps are created equal, app developers are increasingly finding ways to differentiate their app from the rest of the gang. Case in point: the Schedule Planner Pro app by INTERSOG. We caught up with INTERSOG’s Product Manager, Viktor Schenkh, to ask him how the company’s productivity app has managed to make an impact in the app world (and how it continues to be downloaded, despite its six-dollar price tag).
- There are a lot of good productivity and organizational apps out there. What makes Schedule Planner Pro unique?
What sets Schedule Planner Pro apart from its competitors is its focus on giving users the power to quickly and conveniently create, assign and view tasks, while simultaneously giving users maximum control over their own performance of these tasks.
Allowing users to graphically review the time they spend on various tasks and activities through the use of our Planned and Actual tabs is an industry first, and it’s proven both popular and helpful amongst our customers.
Our integration with Google Calendar and iCalendar to sync tasks, plus our easily accessible Repeat Mode feature that lets you create daily tasks differentiate Schedule Planner Pro from less-functional counterparts, too.
- At $5.99, Schedule Planner Pro is more expensive than the average app. Why should a user make the investment?
We believe in fair pricing—you get exactly what you pay for with an INTERSOG app.
In Schedule Planner Pro’s case, that’s a mobile planning solution that provides you with a well-rounded personal time-management solution—not simply another calendar app. We focus on bringing new functionalities to market and improving users’ mobile experience in ways that they can actually feel.
- What do you think is the biggest trend in mobile app development and why?
It seems that a big current trend in mobile app development is a more acute focus on creating titles that make a tangible difference in people’s everyday lives. The mobile-development community is slowly beginning to effectively cater to that, rather than make gimmicky, non-interactive, non-social titles and treating the industry in a novel manner.
Today, successful apps tend to be those that consolidate their user base and interactive communities, where people with common interests can meet and share things.
- Whose app-development work do you follow or find inspirational?
We are big fans of Foursquare Labs, Inc., Cultured Code and Tapbots. These companies have had a very large impact on mobile application production paradigms and have helped shape the mobile app-development industry for the better as a whole.
- Android or iOS: Who’s going to win and why?
There doesn’t need to be a decisive winner and loser in this equation, and we don’t believe there will be. The industry is already large enough (and still growing explosively) to a point where both platforms continue to evolve and coexist in a peaceful and productive way.
In the end, competitive wins and losses on the part of these two mobile giants are most likely going to be compartmentalized into different categories such as technological advances, business structures and nuances of the overall user experience on either platform.
Apps I Love
Hollywood’s Heartthrob Turns App Investor
Photo credit: Frazer Harrison/Getty Images
Leonardo DiCaprio has been one of Hollywood’s biggest heartthrobs since his performance in Titanic, and he has preserved his reputation as a worthy actor with other hit films such as Inception, The Departed and Catch Me If You Can. But DiCaprio is switching gears from show business—whether it be for a side gig or a change in career—by investing $4 million in the app Mobli.
Going off of the tagline, "See the world through other people’s eyes," Mobli is a social network where users can share photos and videos, and the app automatically tags each post with a location or major event in the surrounding area. Users can also follow channels that display photos about a particular topic, such as Leo himself.
Mobli CEO Moshe Hogeg told The Huffington Post in October 2011 that Leo’s not much of a tech guy, but he is very excited to be involved in the marketing aspect of the app. “He believes in the vision of the company and thinks that this is the future of media. He wanted to get on board in the beginning, influence it, and give his input into the company.”