App - Snapchat
Category: Social
Cost: FREE
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By Snapchat, Inc.


Snapchat continues to make a dent in the social networking world with enhanced features, user-specific options and overall smooth functionality. 

The Recapp Rating
4/5 Stars
  • Amazon App Store:
    /5 Stars
  • iTunes App Store:
    3.5/5 Stars
  • Google Play:
    3.5/5 Stars
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In 2011, a 22-year-old Evan Spiegel pitched his app idea in front of his Stanford product design class and got completely shut down. He was told that no one would use it, and if they did, it would solely be for sexting. Two years later, Facebook offered him $3 billion for his multimillion-user app called Snapchat.

Here’s the basic concept: You take a picture or video, write a caption if you wish, set a timer on it and send it to your friends. Snapchat searches your contacts or Facebook friends to pull up a list of choices. After your friend sees your snap, it’s hypothetically gone forever.

Although the concept is simple, Snapchat has evolved into so much more than a photo-sharing app. It’s become a social staple for Generation Y. Some people even use it to have full-blown conversations since you can add text to your snap and give the other person a visual idea of our current environment.

Snapchat was the second most downloaded free iPhone app of 2013 and its estimated 30 million active monthly users send more than 400 million snaps a day. That activity surpasses photo sharing on both Instagram and Facebook. Since its launch, not only have Snapchat users grown exponentially, but each update brings with it new features.

Snapchat has added the option to replay videos, add filters, enlarge text and tell a full 24-hour story. To enable these options, go to Settings and hit Manage. There you can toggle between your sharing capabilities. And if you’re having a big weekend, share each snap as “Your Story” so your friends can see a chronological reel of what you’ve been up to.

Evan Spiegel wasn’t easily blinded by the dollar signs last year and he still isn’t. The college dropout seems to be waiting for a better offer. But what’s better? Perhaps something more along the lines of $19 billion, the price at which Facebook successfully bought WhatsApp in February of 2014? We’ll just have to wait and see.

Reviewed: Mar 14, 2014 |

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