eBay’s Mark Hosein on Selling via the Second-Screen App

eBay’s Mark Hosein on Selling via the Second-Screen App

Mar 29, 2012 | 1452 views

eBay’s Director of Platform Business Solutions Marc Hosein demos the new Watch with eBay app at SXSW Interactive 2012. The iPad app is the latest in a flurry of new second-screen experience apps that target the reported 86% of people that are on a mobile device every night while watching TV.

Hosein discusses the increasingly blurred line between online and offline commerce, offers insight into eBay’s mobile strategy, and explains the difference in creating “mission apps” versus “inspirational apps.”

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