SXSW Apps: Fotobabble Thinks Your Facebook Photos Need to Talk

The Recapp Show caught up with Michael DeLapa of Fotobabble, an app suite that lets people and brands add audio to photos. DeLapa, the VP of Marketing, explains the growing importance of cross-platform integration (web, Facebook, and mobile) and cites an intuitive, simple user interface as the single most important factor in gaining an early user base: “If someone doesn’t get it right away, it makes it, I think, very hard to adopt.”